An editorial information system for news planning
As one of Germany's leading public television channels, ZDF reaches around 15% of viewers, making it the most popular TV station (Statista 2024). The modernized plan.it information system is used to efficiently plan ZDF's journalistic offerings – from news formats and reports to sports and Olympic coverage. The system is used by up to 2,000 users every day.
Replacement of the old software
In order to overcome the technical limitations of the existing solution, ZDF decided to develop a new, flexible, and expandable customized solution based on modern technologies.
"Accso completely redesigned and implemented the plan.it planning system for ZDF. Since then, the team has been responsible for maintaining and further developing the system."Volker JungPartner at Accso
plan.it combines thematic offerings from studios and specialist editorial teams, planning for TV, online, and social media formats, and all relevant information for the implementation of publication projects—from the planning phase to day-to-day business. The editorial team and parts of the program management—from editorial and production to studios and headquarters—work with plan.it.
Transparent and simple content planning
“The switch to a uniform system makes the planning of individual areas transparent for everyone else and facilitates communication about planning content. This allows for more synergies to be created and key topics to be planned even better. In addition, plan.it enables topic-oriented planning that also takes into account how content can be optimally prepared and distributed for different platforms, i.e., cross-media.”ZDF
Transparent and simple content planning
With the customized development of the new information system, ZDF has taken control of the technological management and integration into the existing system landscape into its own hands. The modern, .NET-based architecture of the solution not only enables the continuous further development of plan.it, but also creates a future-proof basis for the flexible connection of additional clients—such as mobile applications.
“The switch to a uniform system makes the planning of individual areas transparent for everyone else and facilitates communication about planning content. This allows for more synergies to be created and key topics to be planned even better. In addition, plan.it enables topic-oriented planning that also takes into account how content can be optimally prepared and distributed for different platforms, i.e., cross-media.”ZDF
